LOVE is PROJECT

Shop to impact in Kenya


What started as a personal passion project began to blossom into a global movement of love

In 2012, Chrissie Lam had just left her job in corporate fashion and was on the hunt for something more. It was in Kenya that she discovered what that might be. With her background in the fashion industry, she thought she could help the women of Kenya's Maasai tribe turn their beautiful beadwork into an international sensation.


Chrissier Lam worked with the Maasai tribe to design a bracelet emblazoned with a single